KNOWLEDGE BASE

YOUR DESTINATION FOR ULTIMATE KNOWLEDGE ABOUT CROWDFUNDING

HOW TO DECIDE START DATE FOR YOUR CROWDFUNDING CAMPAIGN?

faviconIt is very important to choose your campaign start date very carefully. To make it easy add 30 days to the date that you have chosen to start your campaign and in these 30 days build your audience and grow your network for newsletter and also keep them posted so that you can get funding as soon as you are live.

HOW TO SELECT BEST CATEGORY?

Capture15Choosing the right category is crucial to your success for a campaign. There are majority of backers who are interested in particular category and do not bother to open any other category so you need to choose exact matching category to get all interested backers for your project.

WHAT IS GOGO FACTOR?

CaptureGogofactor is an algorithm designed and used by Indiegogo platform. It helps you in getting more visibility then other campaigns. You global reach and social engagement directly impacts it. This is a major technique to get successful fundings. If you have cracked the gogofactor then you have fair chances of having successful fundings.

HOW TO DECIDE YOUR CAMPAIGN TARGET?

Capture005 You should always set reasonable targets for your campaign. You need to do your homework and calculate how much it is going to cost you to build your product. You should keep your target 20% to 40% above your calculated target to avoid any overhead charges. This would allow you to finish your project without any hiccups and also will give a realistic view to the audience. It is advised that you should explain the expenses in your campaign page. You don’t have to be very detailed but just a brief so that your backers can be confident while investing. Do not ever keep your targets super high because if your product is awesome and you have right marketing plan then it would automatically multiply your realistic target.

INDIEGOGO VS KICKSTARTER?

Both platforms are good and have their own pros and cons. Indiegogo is more flexible then Kickstarter and it supports almost 203 countries. Indiegogo offers paypal support but with Kickstarter funds are less frozen as compared to Indiegogo. Indiegogo offers fundings without an end date. So it is very tedious to choose the best platform for your campaign. If you have any query, please reach us.

WHAT TYPE OF VIDEO SHOULD I USE?

There are many different types of videos like explainer videos, whiteboard videos, animation videos and product review videos. The most funded project on Kickstarter used product review video only. It creates great impact on viewers if 20-30 authentic people are praising your product. It gives them the confidence to invest in your project. Winning the confidence is one of the major aspect in being successful on Kickstarter. ou should use a blend of explainer, animation and review video to create great impact and keep your video duration around 2 minutes.